Listen to this article:Mecca Games, the online casino arm that belongs to Mecca Bingo has witnessed a strong response following the recent overhaul to their site.
As such, it saw the subsidiary undergo a complete redesign, which included a new website and logo, with the aim being to make this more user-friendly at first glance.
The British-owned company initiated an overhaul in demand with recent changes in the industry after a number of sites reported that there was usually increased engagement following a website update, which was echoed at the time by the head of strategic planning at the parent company, Sam Fray.
“Players tell us how much they love Mecca Games. Customer insight has been core in our redesign, so we’re very excited to finally unveil the finished product. It’s now even easier for players to find the games they love and take advantage of great promotions, including free spins and fantastic prizes.”
He continued: “We’ve got top slots, including a new, remastered version of Fluffy Favourites, countless Slingo options, Daily Must Drop Jackpots, and tons of Megaways titles. Get ready to get your game on!”
What players will have found is that there have been significant though subtle changes at the website.
Arguably, the most noticeable is the logo, which appears more visually appealing, using a range of bright colours that are considerably more uplifting, though also more on-brand and in line with the casino aspect of the entity.
There is also an attractive welcome offer, perfectly in place to attract more players, with this being in prime position on a banner at the top of the page. Considering that most visitors arrive at the site via a mobile device, this is one of the first things that they see.
Meanwhile, the update to the registration process was greeted in a positive light. Gone was the clunky and convoluted method that was at times, frustrating and by contrast, players can now sign up seamlessly and within a couple of minutes.
The casino games portal is also very conveniently located via an easily visible sidebar where players can find the vast portfolio of games.
A simple and clean colour scheme has assisted in repositioning the brand to make it more visually friendly, while there has also been an uplift in visitors to the site.
The good news is that both of its brands (bingo and casino) are doing well, with the brand one of the leading online bingo sites in the industry.
This has helped the site – being associated with its parent company gave it a certain amount of credibility, and following its rebrand, which essentially helped to position itself as a standalone brand, it is gradually gaining a name for itself.
Its rebrand assisted in almost carving out its own niche, one that was a middle ground: a softer, more subtle approach to online casino, utilising a successful online bingo brand.
One thing that it will have undoubtedly learned is that keeping up to date with current trends is pivotal, especially from a customer acquisition perspective.
As the industry continues to move forward, there is no doubt that the integration of new technologies, such as gamification or virtual reality, could be part of a further rebrand as a way of keeping itself right on the cutting edge of the casino game industry, while attracting more players.
We do not sell or share your information with anyone. You may unsubscribe at any time.
Latest
