Pragmatic Play, a leading iGaming content and solutions provider, has signed a deal to provide bet365 with its bingo product. Thanks to the deal, players at bet365 will be able to enjoy Pragmatic Play’s award-winning bingo games and associated content.
In May, the two industry giants struck a deal to integrate Pragmatic Play’s entire portfolio of slots at bet365. The extension of the deal to include online bingo is a clear sign that bet365’s members responded favourably to Pragmatic Play’s games.
Initially, Pragmatic Play bingo content will only be available to bet365’s UK players. However, there are plans to roll out the games to bet365’s global player base. This means that, bet365 members will have the chance to try out popular bingo games such as Drop Pots, Pumpkin Blast and the soon to be released Diamond Dazzle.
Both companies can legitimately claim to be leaders in their respective fields and the agreement is a landmark for both. bet365 is one of the most popular online gambling operators across the world and in recent years, Pragmatic Play has made its mark as a top provider of quality content.
Claire McDaid, the VP of bingo at Pragmatic Play, released this statement shortly after the deal was announced:
“Partnering with a powerhouse like bet365 represents a considerable milestone in our development of the sector. We are honoured that such a highly regarded and reputable brand has joined the Pragmatic Play bingo network.”
“Now proudly supplying both slots and bingo to one of the most renowned names in the business is a crucial strengthening of our standing as a multi-vertical provider. The opportunity to place our games in front of a huge number of new players is an incredible boost to our global growth ambitions and we couldn’t be more pleased.”
At bet365, a spokesperson also hailed the expansion of the Pragmatic Play deal, saying:
“Pragmatic Play’s breadth of content needs little introduction to today’s discerning players, and as such, we’re delighted to be able to offer its bingo portfolio as well as its slots.”
bet365 offers a first-class betting and gambling entertainment experience, and the new bingo suite at our disposal fits in perfectly with the quality that we provide to our players.”
Pragmatic Play’s award-winning bingo product offers a variety of 90-ball, 80-ball, 75-ball, 50-ball, 30-ball, and Speed Bingo options. Integrated with the standard bingo formats is an array of exclusive games and features.
Pragmatic Play’s flagship bingo product is Bingo Blast. The innovative aims to provide players with a fresh and engaging experience. It has been optimised for mobile players with engaging visuals, a new way of playing, and a much faster pace of play.
Bingo Blast is designed to be 3 to 4 times faster than playing a standard 90-ball bingo game. As such, it is ideal for players on the go who may not have the time to play the traditional game. At the same time, the game will be immediately familiar to bingo players, ensuring that they can dive straight into the action.
In addition to Bingo Blast, Pragmatic Play offers a number of games such as the Reels Room, Country Roads, Zoom Room, Boombox, Sweet Bonanza Bingo, Snowball Blast, Rock N Swing and The Jackpot Room.
Reels Room is one of Pragmatic Play’s most popular games. It is a brand-new concept that allows players to win slot spins. The spins that are won can either be used on a session of games or in a dedicated spins room. As such, players who may not have tried slots in the past will be drawn to trying the games, adding great value for operators and giving players more incentive to play.
bet365 already has a very high-quality bingo offering. Visitors have long been able to enjoy multiple forms of the game in several rooms. However, the site has now undergone a revamp, fully integrating Pragmatic Play’s content.
Having launched in 2008, bet365 bingo is well known for offering players numerous bonuses, promotions, and loyalty rewards. They are now able to integrate Pragmatic Play’s promotional tools, giving players even more reason to return. For instance, Pragmatic Play’s popular Drops & Wins tournaments are now available to players.
The site now boasts more than 80 million players across 150 countries. At any given time, there are several progressive jackpots to play for worth considerable amounts of money. In short, the integration of Pragmatic Play’s bingo product enables bet365 to make use of all of the developer’s player engagement tools, and this translates into more games and more promotions for bingo players.
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